Built by the Journey

Websites and marketing for lawn care companies

We help Massachusetts lawn care companies fill their routes with homeowners from the towns they already serve, through a website with a page for each town, steady review requests, and tools that cut the time spent on scheduling and quotes.

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Sound familiar?

  • Lead sites sell my customers back to me.
  • Customers call to ask when we're coming.
  • Reviews only come when I remember.

Routes full of the right streets

Weekly mowing pays when your stops are close together. A page for each town you serve, written for the jobs you want more of, brings in requests from the streets you’re already on, not from 40 minutes away.

Less time on the phone

Customer texts, review requests and quote tools take the small daily tasks off your plate, so the office isn’t the bottleneck in April.

What we'd do for you

Questions landscapers ask

Can my site focus on the towns on my routes?

Yes. Each town you serve gets its own page, so homeowners searching "lawn care" plus their town find you, not a lead site.

Can customers get a text when the crew is on the way?

Yes. Automatic customer texts send "Your crew is on the way" and "All done, here are the photos", without anyone picking up a phone.

See how your company shows up today

Free audit, by email, within 2 business days. Write to contact@builtbythejourney.com or use the form.

Get a free audit